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One of Sony’s most popular TVs is the Bravia, launched in summer 2026 and known for being one of the best budget OLED TVs on the market. A top rival to similarly priced options from LG and Samsung, it stands out for its unique hardware and picture processing. Right now, it’s up to 40% off, with the 55-inch Sony Bravia 6 OLED TV down to just $998 (originally $1,499.00). The 65-inch, 77-inch, and 83-inch options are all 40% off.
The Bravia 6 supports 120Hz at 4K, DTS:X surround sound, and supports VRR, ALLM, and eARC. It also comes with MediaTek’s latest Pentonic 800 chipset, which supports the TV’s four HDMI 2.1 ports. Most Sony OLEDs (even the brand’s best models) only have two full-bandwidth ports. The tradeoff for the lower price tag is limited brightness, but on the upside, it’s more flexible for gamers due to the input options.
Despite not being as bright as some mid-range models like the Bravia 8, it still has exceptional picture quality, with deep blacks and great contrast, performing well in bright rooms. Dolby Vision support and Google TV give viewers plenty of streaming flexibility. If you’re looking to upgrade to an affordable OLED with lots of input options, pristine colors and black levels, and a seamless user interface, this Sony Bravia 6 OLED TV deal should be on your radar, no matter what size you’re shopping for.