Caliverse, a subsidiary of Lotte Innovate (286940.KS), has launched an "immersive store" with an artificial intelligence-based gift recommendation feature in partnership with Lotte Department Store.
Caliverse said on the 27th that it had opened the Sisihosi Immersive Store on the brand page of Sisihosi, a lifestyle concept shop, within the Lotte Department Store mall mobile app. The immersive store is a virtual shopping space built so that customers can browse products as they would in a physical store.
The newly introduced AI Curator recommends products that match the conditions a customer selects, including the gift recipient, the purpose, the mood and the price range. Unlike conversational AI, it lets shoppers explore products by clicking preset options. The store's Gift Shop displays a total of 52 products in a virtual storefront format, including 21 lifestyle items, 22 food items and nine fashion and accessory items.
The service is the fourth immersive commerce offering Caliverse has rolled out since July this year. The company previously introduced an AI Styling Shop on Lotte ON that allows virtual clothing try-ons, and a PLUX Virtual Store at Lotte Hi-Mart that combines digital twin technology with AI consulting features. It also unveiled a Virtual Styling Shop with the Lotte Giants, where fans can try on uniforms and merchandise virtually.
Such tie-ups with affiliates are part of the industry-specific AI transformation (AX) business Lotte Innovate is pursuing. The company has applied AI voice control technology to Lotte Engineering & Construction's smart home app and provides an AI voice translation service for construction sites to Lotte Engineering & Construction and Daewoo Engineering & Construction. In agriculture, it is developing AI-based cultivation information services and crop growth analysis technology.
"We are delivering differentiated customer experiences by combining immersive content tailored to the characteristics of each industry with AI features," a Caliverse official said. "We plan to expand our immersive commerce business into a range of fields, including entertainment, beauty and education."