By PYMNTS | October 26, 2026
Walmart has announced what it calls “three major holiday shopping events” for Black Friday and Cyber Monday.
“Walmart research shows that 60% of shoppers say the price of gifts and holiday purchases affects how they feel about the season, while 70% say lower prices would make holiday shopping easier,” the company said in its announcement Monday (Oct. 26). “Whether customers are searching for a gift that feels just right, getting ready to host or tackling a growing shopping list, Walmart is helping them find more to love for less — and enjoy more of the season.”
The first of these events is scheduled for Nov. 12-15, offering “Early Black Friday Deals,” with Walmart+ members getting early access to “hot Deal drops” on Nov. 12—12:01 a.m. EST online, 6 a.m. local time in stores—and becoming open to all customers Nov. 13.
That will be followed by Walmart’s regular Black Friday deals from Nov. 23 to 29, once again giving Walmart+ members earlier access to special deals on the first day of the event before opening it to all customers Nov. 24.
Lastly, there’s the Cyber Monday event, which begins at 12:01 a.m. eastern on Nov. 30 Walmart’s website, running through Dec. 2.
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Walmart noted that these events are happening on the heels of its recent announcement customers can now get combined Walmart+ and Sam’s Club Plus memberships.
In other Walmart news, PYMNTS wrote last week about the company’s plans to capitalize on agentic artificial intelligence’s (AI) momentum among consumers and businesses.
Walmart had recently introduced tools that will let customers authorize AI agents to shop on their behalf, with spending limits and separate purchase records.
Rival Amazon announced a new agentic effort of own, revealing that PwC is using its Amazon Quick platform to help businesses use agents to assess technology investments and reduce administrative tasks for sales teams.
Both announcements “address different sides of the same challenge: giving AI permission to act while keeping people in control.
“For Walmart, that means establishing rules for agents making purchases. For Amazon’s enterprise business, it means connecting AI agents to company information and processes so they can complete tasks.”
Another distinction, PYMNTS noted, is where each company is broadening its reach, with Walmart establishing a “controlled path” from a customer’s AI agent to a finished order. Amazon is offering the infrastructure/implementation support for businesses to delegate work.
“Both efforts put the next test of agentic AI on execution: whether software can reliably complete tasks people are willing to hand over,” the report said.