Who needs Christmas tree ornaments when you’ve already got all the sparkle you need? Ariana Grande raises the question through her shimmering new Swarovski holiday musical campaign, which the iconic jewelry brand unveiled Tuesday (Oct. 27).
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Soundtracked by a theatrical orchestral arrangement that switches back and forth between jazzy and classical styles, the minute-long video opens with the pop star in a white suit and top hat, outfitted with many silver gems and brooches. She then leads a group of similarly dapper-looking backup dancers in a routine on a grand staircase before the scene switches to Grande in a princess gown surrounded by pink feathers.
Other scenes in the sequence show Grande poking her head inside a festive dollhouse to hand a present to its miniature residents and channeling her inner ballerina in a Swan Lake-inspired sequence. At the end, the video cuts to the Wicked actress watching the ad in a theater, cheering as the credits roll before winking at the camera.
Grande has been the face of Swarovski since July 2024 and has starred in a number of seasonal campaigns for the brand, including visuals for Valentine’s Day, summer and one called “Ariana Grande’s Fantasy Garden Comes to Life.” “I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle,” she stated when the partnership was first announced.
The Grammy winner is currently on a break from the public eye since the conclusion of her Eternal Sunshine Tour in September. Her rep announced she’d be taking time away from the spotlight in August amid a spike in public scrutiny stemming from her physical appearance in the “Petal” music video. Billboard later confirmed that Grande still planned to do promo for her upcoming film, Focker-in-Law, as well as her brands, including R.E.M. Beauty.
Watch Grande sparkle in Swarovski’s new holiday campaign above.