Formula 1's CEO sees a very long-term future with Apple TV

Questions about viewership haven't cooled Formula 1's enthusiasm for Apple TV, with the sport's president and CEO hoping to extend its U.S. broadcasting partnership beyond 2030.


Liberty Media president and CEO Derek Chang told Axios at an October 22 event in Austin, TX that F1 intends to see its five-year agreement through and hopes the partnership continues afterward. Chang said Apple has performed even better than the company expected.

Chang wouldn't confirm whether the contract includes an opt-out provision that could allow F1 to leave the agreement early. However, he dismissed the question as a moot point because Liberty Media considers Apple a strong partner.

Apple secured exclusive U.S. broadcasting rights in October 2025, replacing ESPN beginning with the 2026 season. The agreement covers every Grand Prix, qualifying session, sprint race, and practice session through 2030.


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