It’s race week in New York City, where the NYC Marathon will celebrate 50 years of the race that covers all five boroughs.
In the lead-up to the marathon Sunday, many of the biggest players in footwear will be vying for attention from racers local and abroad. Pop-ups, shakeout runs, carb-loading meals and more are abound in the nation’s largest city, and below Footwear News takes you through what brands including Brooks, New Balance, Nike, ON and more are hosting.
This post will be updated as any new information becomes available.
Brooks
Hyperion House
Time and Date: 11 a.m. Thursday to Monday
Location: 188 Lafayette St. (Manhattan)
Exclusive merch, scratch-off tickets, shoe customization, custom photo room and DJ sets will fill the space of Brooks’ four-day pop-up.
Shakeout Run
Time and Date: 9 a.m. Friday
Location: 188 Lafayette St. (Manhattan)
Hansons-Brooks runners JP Flavin and Megan O’Neil host the 5K run that leads into early access for Hyperion House.
Shakeout Run
Time and Date:
Location: 188 Lafayette St. (Manhattan)
Run and Meet and Greet With the Bellairs
Time and Date: 4 p.m. Saturday
Location: 188 Lafayette St. (Manhattan)
Spooky is the theme for this 5K shakeout with the married influencer duo of Alli and Hallyn Bellairs. Giveaways, light bites and beverages will follow.
Mile 27 Celebration
Time and Date: 12 p.m. to 7 p.m. Sunday, 9 a.m. to 3 p.m. Monday
Location: 188 Lafayette St. (Manhattan)
Finishers will get the chance to have their race bibs gold-foiled with text, get a one-of-one graffiti sweatshirt and pick up an exclusive gift.
Fleet Feet
Chasing Cloud 9 Q&A by On
Time and Date: 6:30 p.m. Wednesday
Location: Fleet Feet Columbus Circle
On athletes will take part in a question-and-answer session on training and racing, and the brand will also offer product demos, free food and drinks, giveaways and raffles.
Legends in the Making Shakeout Run by Adidas
Time and Date: 8:30 a.m. Friday
Location: Fleet Feet Columbus Circle
A “Get Ready With Me”-inspired shakeout will have the Adios Pro 5 and Hyperboost Run available for trials, as well as a post-run breakfast and raffle prizes.
“Long Run Labs” Live Podcast by CEP
Time and Date: 3:30 p.m. Friday
Location: Fleet Feet Brooklyn
“Long Run Labs” will record its weekly podcast in front of a wide audience, followed by a fun run, food and drinks.
Find Fast Friends Shakeout by Saucony
Time and Date: 6:30 p.m.
Location: Fleet Feet Columbus Circle
Peleton Instructor Kirsten Ferguson will lead will the lead the shakeout with the Endorphin Speed 6 available for wear tests. Food, Drinks, giveaways and raffles will follow.
The Final 5 Shakeout by New Balance
Time and Date: 9:30 a.m. Saturday
Location: Fleet Feet Columbus Circle
This shakeout will cover the last five miles of the marathon route while offering New Balance’s newest footwear for trials alongside Oakley Meta glasses. A post-run breakfast will be accompanied by giveaways and raffles.
Hoka
Fly Station Pop-Up
Time and Date: 1 p.m. to 8 p.m. Friday, 9:30 a.m. to 4 p.m. Saturday
Location: 96 N 5th St. (Brooklyn)
Hoka has enlisted LQQK Studios for tote bag customization, food from Nick + Sons and Christopher LaMagna, beverages from OM Juices and music by A–Z Radio for throughout the two-day pop-up.
World’s Fair Run Crew and Black Distance Shakeout Run
Time and Date: 10 a.m. Saturday
Location: 96 N 5th St. (Brooklyn)
The Queens- and Brooklyn-based run crews will host a shakeout run that starts and ends at the Fly Station and will be followed by refreshments. After will come private shopping including exclusive offers, giveaways and light bites.
Kane
The Stanton Street Social Club
Time and Date: 7 p.m. Wednesday
Location: Jonny’s Pizza
Vital Run Club will lead an optional 5K run and party featuring pizza, Sweetgreen salads and merchandise from Kanye and Bravo Sierra.
Community Carb Load
Time and Date: 8 a.m. Friday
Location: Edith’s Sandwich Counter
Kane partners with 247 for a 3-mile shakeout led by influencers Andy Glaze, Matt Choi, Kallai Buyna and Hercules Nicolaou. Post-run offers will then include breakfast sandwiches and iced coffee slushies, as well as product giveaways.
New Balance
Pre-Race Shakeout Party
Time and Date: 6:30 p.m.
Location: Tuesday
Along with Paragon Sports and Garmin, New Balance will give runners the choice of a 3 or 5-mile run with product demos and afterparty featuring pasta, drinks and raffles.
Run House
Time and Date: 12 p.m. to 5 p.m. Friday and Saturday, 1 p.m. to 7 p.m. Sunday and Monday
Location: 9 W 8th St. (Manhattan)
As an official partner for the NYC Marathon, New Balance will host a four-day pop-up offering massages, a recovery fuel bar, official merch, product customization and trials on select footwear.
Endorphins Fuel Bar
Time and Date: 6:30 a.m. to 7 p.m. Friday, 7:30 a.m. to 5 p.m. Saturday
Location: Blue Stone Lane 55 Hudson Yards Cafe
New Balance and Endorphins are taking over one of Blue Stone’s locations to offer a co-branded commemorative item along with free coffee and fuel.
Shakeout Run and Meditation
Time and Date: 9 a.m. Saturday
Location: 321 Canal St. (Manhattan)
Steady collaborators District Vision and New Balance go beyond the usual shakeout run by adding a meditation session as well.
Nike
Find Your Fast: Women’s Night
Time and Date: 7 p.m. to 10 p.m. Tuesday
Location: Nike House of Innovation
Emily Abbate will host a live recording of her podcast “Hurdle” with five-time World Champion and Olympic bronze sprinter Melissa Jefferson-Wooden.
Cafateria 26.2 Pasta Dinner
Time and Date: 6:30 p.m. Friday
Location: High School of Fashion Industries
Nike is heading to a real public school cafeteria to host a pasta dinner with teased surprises.
Community Shakeout Run
Time and Date: 9 a.m. Saturday
Location: 180 Maiden Ln. (Manhattan)
Pacers will guide a 5K looped run with a lengthy socialization period after boasting music, giveaways and free coffee and food.
OSR Proto Series Finish Line Celebration
Time and Date: 8 p.m. Friday
Location: Pier 17
Finish line energy is promised for this marathon eve party featuring a DJ along with free food and drinks.
Medal Engraving
Time and Date: 3 p.m. to 7 p.m. Sunday to Tuesday
Location: Nike House of Innovation, Nike SoHo
Finishers can snag free medal engravings for several days at two of Nike’s NYC stores.
On
Lightspray Shakeout Run
Time and Date: 10 a.m.
Location: The Lot Radio
A 5K run with Lightspray wear-testing starts and ends at Lot Radio, where the afterparty will then feature live sets, Apollo bagels and other refreshments from Cadence.
Post-Race Photos and Flash Tattoos
Time and Date: 10 a.m. Monday
Location: On Flatiron
Marathon finishers can get a free portrait by photographer Agaton Strom or an even more permanent memento in the form of flash tattoos from Fernando Lions.
R.A.D.
Mad Radio x Reckless 10K Race
Time and Date: Thursday 7 p.m.
Location: Mad Radio
The upstart performance brand is partnering with the Brooklyn nightclub and local run run club for a 10K race that starts and ends at Mad Radio. First-place finishes will get $300 in cash and additional prizes from R.A.D., while all runners will get a participant T-shirt and invite to the after party. Tickets are required for purchase at $30.
Saucony
SpeedEasy Pop-Up
Time and Date: 10 a.m. to 6 p.m. Friday and Saturday
Location: 48 Ludlow St. (Manhattan)
Saucony’s hidden marathon hub will host product trials from its Endorphin franchise, a bar with performance drinks frmo Cadence and programming pulled out below.
The Jorts Mile With 3Sixteen
Time and Date: 6:30 p.m. Friday
Location: 3Sixteen
Participants are required to wear 100 percent cotton jorts for this one-mile race in Nolita with cash prizes, product awards and best-fit honors. An afterparty will then have food, drinks, giveaways and music. Registration with a $25 fee is required, and proceeds will benefit Bowery Mission
212 Athletic Shakeout Run
Time and Date: 9 a.m. Saturday
Location: 48 Ludlow St. (Manhattan)
New York City’s sub-elite racing team joins Saucony for a shakeout and Endorphine Speed 6 weart-test with electrolyte drinks, coffee and bagels given out after.
“Shutterspeed: Capturing Race Day” Exhibition
Time and Date: 1 p.m. Saturday
Location: 48 Ludlow St. (Manhattan)
Photographers Dave Hashim, Justin Sorenson and Ashé will display race-day photography and additional visuals and partake in a discussion on their work.