Coway (021240.KS) said on the 27th that it will run free sleep seminars at major company-operated Coway Gallery showrooms nationwide through the end of this year.
The seminars are a customized sleep consulting program. Experts certified as sleep environment managers by the Korea Productivity Center (KPC) provide participants with information on how to sleep better.
Participants can check their sleep traits through a "sleep MBTI diagnosis" on daily habits and sleeping conditions, accessed via QR code. They also receive bedroom environment tips tailored to four types: spine fatigue, temperature sensitivity, worry-driven tension and disrupted body clock.
The seminars are held at Coway Gallery showrooms in Gangnam, Nowon and Guro in Seoul; Suncheon in South Jeolla Province and Gwangju; Pohang in North Gyeongsang Province; and Ulsan. Each hour-long session is limited to a maximum of six people.
Attendees receive BEREX goods including sleepwear, eye masks and key rings. "We will continue to offer programs at offline stores that combine sleep diagnostics, information on better sleep and product trials, delivering professional sleep solutions," a Coway official said.