Treasure Okure believes money will always find her, but she didn’t always believe this.
Born to Nigerian parents in Venezuela, she wanted to become a fashion designer and would spend time drawing and illustrating as a child. But when it was time to pursue that dream professionally, she realised it would cost her parents a fortune and as the first of three children, felt she had to make sacrifices.
Consequently, her parents decided she would return home to Nigeria in 2016 to continue her studies and take the West African Examinations Council (WAEC) and National Examination Council (NECO) examinations in preparation for university.
Her experience in Nigeria stood in sharp contrast to what she’d seen growing up in Venezuela. A major difference was being made to choose between the sciences and the arts, unlike her experience in Venezuela, where students were taught across all disciplines.
“I was shocked,” she recounts.
When it came time to decide what course of study to pursue at the university, she opted for law, describing herself as smart and having a keen sense of justice. Having relatives who were lawyers also influenced that decision.
Taking her first professional steps
By 2020, Okure was a 200-level law student, bored and broke at home when she saw a job opening for an assistant. She reached out for a contact to send an application.
Temisan Emmanuel, a Nigerian actor and podcaster, was the one looking to hire an employee. After reviewing her application email, he invited her for an interview and ultimately offered her the job.
However, the job came to an end following the ENDSARS protests later that year. Two months later, Emmanuel’s manager offered her another assistant role for ₦50,000, a 40% increase from her previous salary.
The role gave her room to further develop her creative skills while opening doors to work with some of Nigeria’s most prominent entertainers.
Getting a role at Founder’s Connect
By 2022, she was ready to move to Founders Connect, marking her first professional experience in a technology-focused environment. Despite having no prior experience in the sector, she was drawn to the opportunity, partly because she admired the company’s founder, Peace Itimi.
The interview process involved writing an essay using keywords provided and two rounds of interviews. Okure was visibly shaky during the call with Itimi and another staff member but got an offer a few days after to start as Itimi’s assistant.
Working at Founders Connect forced her to evaluate her career choices. At the time she settled for law, she didn’t know of any other career that could match her interests.
“It wasn’t until I got to UNILAG that the world started to open up for me in ways I hadn’t envisioned,” she shares.
Already a skilled writer with experience managing social media accounts, Okure began to see marketing as a natural next step in her career. A conversation with Itimi, who encouraged her to pursue the path, further affirmed her decision.
With some certainty, she spent hours consuming marketing online and taking courses like Google’s Foundation course in marketing. Soon, those efforts began to show in her work.
She had found appealing ways to grow the reach of the content Founders Connect produced, growing its Instagram page from 1,600 followers to 28,000 in 20 months. Its TikTok page, which she built from scratch, also grew to 12,000 followers.
That got her some attention, with Milton Tutu, then chief marketing officer at Selar, a creator infrastructure platform reaching out to enquire about hiring her. Not willing to leave her role at Founders Connect, she reached an agreement with both Tutu and Itimi to split her time between both roles.
Read: What working at PiggyVest, LemFi, and Moniepoint taught Omotoso Dolapo about success
Juggling multiple roles with school
Juggling two jobs alongside her law studies is no small feat for a law student, and maintaining the second-class upper degree she aspired to required careful planning and discipline.
One way she managed this was taking leave from work two weeks before examinations to concentrate on her studies. Rather than rely on memorising blocks of text, she leaned on her strong command of rhetoric to navigate her examinations.
By her final year, however, she decided to scale back her work commitments to devote more time to school. The decision paid off, and her strongest academic performances came in her sophomore and final years, when her workload outside the classroom was lighter.
In early 2025, Okure left all her jobs and moved to Abuja to attend law school. By May, however, her savings had run out, and she was back on the hunt for new opportunities.
Then came a call from PiggyVest, offering her the chance to join the fintech company as a content marketer.
Building boldly and learning from the best
For much of her career, Okure admits, negotiating her pay was rarely a priority. That has changed as she has gained more experience and grown in confidence.
Over the past four years, she has worked with prominent Nigerian brands, including PiggyVest, Communiqué, Selar, and Founders Connect.
She attributes these opportunities to her commitment to self-development and her willingness to take on challenging projects that push her beyond her comfort zone. She also credits the example set by the people she has worked with throughout her career.
“I have been blessed with mentors and managers who have always punched above their weight, inspiring me to do the same,” she says.
One such experience came in the weeks leading up to the inaugural edition of Founders Connect Live. The prospect of attracting 500 attendees seemed daunting, but the team pulled it off, reinforcing her belief in what a determined group of people could achieve.
At Selar, she witnessed a similar feat as a lean marketing team successfully delivered two editions of the Creator Summit, featuring speakers such as M.I. Abaga, Tunde Onakoya, and Josh2Funny.
Outside work, Okure has also carved out a space of her own with The 20 Something Newsletter, a publication she sees as an opportunity to build something entirely hers. Exploring issues through the lens of someone in their twenties, the newsletter has grown to more than 15,000 subscribers across 140 countries.
So far, Piggyvest has taught her the importance of storytelling and made her a better storyteller. That’s part of why she took the job in the first place.
“I love it because my manager can sit with a piece for a while and say, ‘This doesn’t feel right,’ until it does. All that iteration has made me a better storyteller.”
Much of her first month was spent studying content as she tried to understand how to make her personality shine through.
“I try to break things down into the smallest bits, then build up to the complex parts. Throughout, I let readers know we are the place to get information about savings and investments.”
Artificial intelligence is raising the bar for entry into many professions, including marketing, but Okure is unfazed.
While she expects AI to reduce the amount of human input required for certain tasks, she believes content marketers must, more than ever, cultivate their intuition, intellect and taste.
She may not have always envisioned a career in law, and her journey to her current position has taken a few detours. But looking back, she has no regrets.
“I don’t regret studying law. It is rigorous and requires a lot of research, but it gives you confidence that applies to anything else you end up doing.”