Kuaishou has added AI digital staff to the merchant workbench of Kuaishou Shop, its e-commerce storefront, aimed at small sellers who run a shop alone or part-time. The assistants are available around the clock and can be called up on the PC workbench, through an AI mode in the app, or from an AI operations widget on PC, according to material published by IT Home.
Merchants ask in plain language, such as why traffic fell over the past seven days or how refunds look this week. An AI operations hub works out what the merchant wants, pulls in store data, tools and platform rules, and hands the task to the right agent.
There are eight roles. A virtual store manager runs whole-store diagnosis and suggests moves for new-customer conversion, repeat purchases, campaign sign-ups and product title fixes. A data specialist answers questions about sales, traffic and refunds and traces the cause of anomalies. A video specialist diagnoses short videos, picks products, generates finished clips in one step, posts them automatically and promotes them. A livestream specialist helps with scheduling, product selection, scripts, previews and post-show reviews.
On the service side, an after-sales specialist looks up cases, explains platform rulings on disputes and suggests fixes for high refund rates. A customer service specialist analyzes response and satisfaction rates and complaint chats. A fulfillment specialist watches for logistics problems, and a compliance specialist explains violation risks and why a shop's experience score dropped.
Kuaishou describes the design as a closed loop: diagnose the problem, recommend a strategy, carry it out on the merchant's behalf, then review the data. A second IT Home piece lists the wider toolset behind it, including one-click product listing, automatic video posting, a script and video generation platform, one-click AI livestream setup, a live speaking assistant, automatic affiliate management, ad campaigns set up in natural language, AI customer service, after-sales recovery, and automated order printing and shipping.
One part-time clothing seller quoted in the coverage checks the day's exposure, clicks and refunds against the previous day each evening, and lets the agent post videos automatically while she is at her day job. A tea supplier said it has largely stopped hiring video editors.
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