New Delhi, October 27: Indian Tourism Development Corporation, world’s second biggest public sector undertaking of its kind running a chain of hotels, motels, travellers lodges, beach resorts and forest lodges in the country is planning to set up initially about half a dozen ‘Indian restaurants’ at ‘strategic’ places in the world.
According to Lt. Gen J.T. Sataravalla, Chairman and Managing Director of ITDC, now that the Corporation has already built up the necessary hotel infrastructure at important tourist centres within the country, it wants to popularise the famous Indian dishes to the foreigners at these restaurants abroad and also attract them to visit India.
The location of these Indian restaurants abroad has not yet been finalised but they will be set up at some of the important world capitals. Some of them are likely to be located in the oil-rich Gulf countries. The managers of these restaurants will be specially trained in marketing Indian tourism abroad.
The ITDC, which expects to earn Rs 7 crores of foreign exchange during 1975-76, has already entered the field in giving technical assistance abroad in running hotel industry. It is setting up an Indian restaurant at Prague with Czech collaboration.
Published - October 28, 2026 03:45 am IST