Health Ministry Wins Two International Awards for 'Healthy Cities, 'Quality Years' Campaigns
The Ministry of Health has won two international awards for 2026, one at the GOVmedia Conference and Awards for its "Healthy Cities" campaign and a gold award from the MUSE Creative Awards for its "Quality Years" campaign, reflecting the excellence of its communication initiatives and the impact of the campaigns on raising health awareness and improving quality of life.
The recognition also demonstrates the effectiveness of the ministry's communication approach in supporting the objectives of Saudi Vision 2030 to build a "vibrant society" whose members enjoy sustained health.
The Healthy Cities campaign highlighted the Kingdom's efforts to create urban environments that support well-being and promote healthy lifestyles. Saudi Arabia leads the region with 21 healthy cities. Meanwhile, the Quality Years campaign emphasized the importance of prevention and healthy behaviors, as well as their impact on longevity and quality of life. This comes as life expectancy in the Kingdom has risen to 79.7 years, reflecting progress in health outcomes and well-being.
The recognition continues the Ministry of Health's record of international awards in health communication. The ministry previously won two awards at the 2025 GOVmedia Conference and Awards, as well as the Kotler Award for its "Walk 30" initiative, recognized as the best health and wellness campaign. It has also received recognition at The Creative Floor Awards. These achievements strengthen the Kingdom's presence at international forums and affirm its growing standing as a model of impactful health initiatives with sustainable results.
The GOVmedia Conference and Awards is one of the leading international platforms recognizing outstanding government initiatives in the Asia-Pacific region across communication, innovation, digital transformation, public services, and health. The MUSE Creative Awards is an international competition that celebrates excellence and creativity in communication, marketing, advertising, and media campaigns.
