Yuhan-Kimberly said on the 26th that it has launched three Smurfs-themed editions of its Scott multipurpose wet wipes.
The new products follow double-digit sales growth for the company's earlier Scott Cleaning line developed with the Smurfs characters. Yuhan-Kimberly applied the familiar characters to the product design and expanded the collaboration lineup to make cleaning more enjoyable.
The Scott multipurpose wet wipes are designed to remove everyday dirt easily from a range of surfaces, including dining tables and kitchens as well as electronic devices, bathrooms and car interiors. They offer cleaning and deodorizing functions and carry a lemon scent.
The wipes use diamond-embossed spunlace fabric for added durability. They are free of 11 chemical preservatives and 26 allergens, and are made with purified water that has gone through an 11-step filtration process. The product has also completed a skin irritation test by Dermatest of Germany. The wipes come in a format that allows users to pull out one sheet at a time, making them easier to use and store.
"Cleaning is a daily routine, so we introduced this Smurfs edition to offer a product experience that is easier and more enjoyable to use," a Yuhan-Kimberly official said. "We will continue to introduce products that add small moments of joy to consumers' daily lives."