After decades of rigid one-size-fits-all wireless plans, today, T‑Mobile (NASDAQ: TMUS) is mixing it up with T-Mix, a first-of-its-kind approach that gives customers more choice and flexibility across three T-Mix plans — Standard, More and Loaded — available in November.
Built on the foundation of America's Best Network and T‑Mobile's member perks, including T‑Mobile Tuesdays which offered over $900 worth of freebies per customer last year, the all-new T-Mix program adds a giant leap in personalization with the introduction of Picks. With T-Mix, customers can use Picks toward a range of benefits spanning streaming, music, gaming, food delivery, sports, AI, wireless benefits and device promotions — with the freedom to choose when and which line uses Picks to get a new phone. T-Mix is the only wireless plan that lets customers choose which benefits are included in their plans.
T‑Mobile also breaks another wireless tradition: customers feeling stuck with fixed benefits between plan changes — something that happens, on average, only about once every six years. That can leave customers paying for things they don't use, while missing out on value they actually want. Unlike the traditional industry's a la carte paid add-ons, with T-Mix, benefits are included in the plans and customers are empowered to change their benefit mix every three months as their needs and preferences change.
Customer priorities continue to evolve and in this challenging economy, value is increasingly important. Across the industry, consumers are keeping their phones longer, about three years on average, while spending an average of $219 a month on a wide range of subscriptions from streaming to gaming and tech. That means customers are looking for more value from their wireless plans that goes beyond the next phone upgrade.
Read the full press release here.