October and November are the best months to buy a TV
Unlike virtually every other piece of consumer technology, the best flatscreen TVs have actually gotten less expensive in recent years. It's actually pretty incredible how affordable these devices have gotten. That being said, a new flagship TV can still cost upward of $3,000. Fortunately, you don't have to pay full price.
During October and November, retailers like Amazon, Best Buy, Walmart, and Target all offer aggressive discounts on TVs. Starting on Oct. 6 with Amazon's Prime Big Deal Days sale, and continuing through Black Friday and Cyber Monday, you'll soon be able to save up to $1,200 on new TVs.
In addition, you can find big discounts by shopping directly with the manufacturers themselves. Samsung, in particular, hosts good sales during the fall and winter seasons.
Recent TV news: TCL and Sony are going halvesies now
Sony has long been revered as one of the best TV brands, and its Bravia TVs have been no strangers to lists of the best TVs across the internet. But Sony as a TV brand is about to look a lot different.
As of January 2026, TCL is in charge of Sony's home entertainment business, which spans TVs and home audio. The "Bravia" family of TVs isn't going anywhere, at least as far as branding and picture processing — but TCL will be behind much of the manufacturing and pricing. Sony TVs often toe the line of being so premium that they're too expensive for the average person to consider. But paired with TCL's budget-friendly expertise, they could make a wicked pairing come 2027.