Today Apple introduced a big update to the iPad mini, but it’s only the start of what the company has planned, as Greg Joswiak just teased an exciting week ahead.
Greg Joswiak says iPad mini announcement is just the start of an exciting week
Last week Apple invited press to a product launch event this Wednesday, October 28 with the tagline ‘Pro and tell.’
But the company isn’t waiting until then to start announcing products.
Today, Apple unveiled a new iPad mini with an A20 Pro chip, OLED, a thinner design, and larger display. And it sounds like we should expect more new products tomorrow ahead of the official ‘Pro and tell’ reveal on Wednesday.
That’s according to a new X post from Greg “Joz” Joswiak, Apple’s SVP of Worldwide Marketing.
— Greg Joswiak (@gregjoz) October 26, 2026It’s going to be an exciting week, and it starts with our all-new iPad mini.
Thinner and lighter than ever, with an OLED display, water and dust resistance, better audio, powered by A20 Pro… it’s the biggest update ever to iPad mini! pic.twitter.com/myg4BtuKQD
Earlier this year Apple launched the MacBook Neo on a Wednesday following multiple days of other product announcements.
With Joz saying, “It’s going to be an exciting week, and it starts with our all-new iPad mini,” that highly suggests we’ll see a similar rollout strategy this week.
According to a post from Mark Gurman on X this morning, we’ll likely see M6 versions of the iMac and MacBook Pro both announced tomorrow, then Apple’s touchscreen-equipped MacBook Pro redesign on Wednesday.
What do you think of Apple’s product launch strategy? Would you prefer a traditional keynote event? Let us know in the comments.
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