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In an era of AI-driven design decisions, Tory Burch’s new Bunny Knot collection stands as a testament to craftsmanship and human inspiration. The handbag line features a unique decorative stitch with two interlinking loops that mimic the label’s double-T logo. The resulting design detail is playful yet sensible, minimalist in nature yet intricately detailed.
You won’t find a hidden rabbit in this design, though. The collection is named not after the animal, but after the legendary horticulturist and philanthropist Rachel “Bunny” Mellon. While restoring the tastemaker’s Antigua home, Burch discovered the distinctive design detail on a tufted cushion and decided to make the abstract logo a new house code.
Coming in at under $500, the Bunny Knot Shoulder Bag is a smart investment for those whose budgets don’t include high-end items like Chanel’s iconic 2.55 Bag (currently priced at $13,800). The Tory Burch chain-strap flap bag is offered in two sizes and multiple fabrications, but classic black leather remains our top pick for those seeking a modern heirloom piece.
Amelia Gray helped debut the new house signature at Tory Burch’s fall/winter 2026 runway show, and Alex Consani and Awar Odhiang star in the first Bunny Knot campaign. Loyal brand supporters like Amanda Seyfried quickly adopted the style. Expect editors, influencers, and other fashion insiders to follow suit in the coming months.

Similar motifs appear throughout the label’s fall collection. Flats feature similar diamond-shaped quilting and interlocking stitches, while crisscrossed brass knots adorn cardigans and button-up shirts. The detail also appears enlarged and abstracted as sleek hardware on high-vamp heels and loafers, leaving room for Bunny belt buckles, stud earrings, and brooches further down the line.
With holiday gifting on the horizon, consider who on your list deserves to be spoiled this year—and what items you might want to ask for yourself. Shop key pieces from Tory Burch’s Bunny Knot collection below.
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