Johnny Was and Josie Natori have launched a loungewear collaboration, rooted in the concept of Artful Living.
The collection, under the label Natori x Johnny Was, reimagines everyday dressing through expressive prints, rich colors, and intricate detailing combining Natori’s heritage in luxury intimate apparel with Johnny Was’s relaxed, bohemian sensibility.
Drawing from Natori’s print archive, the collection reinterprets the brand’s signature motifs through the distinctive color palette and embroidery techniques of Johnny Was. The assortment includes silk robes, caftans, pajama sets and elevated loungewear.
The collection will be sold at Johnny Was’ 72 stores across the U.S., johnnywas.com and natori.com, starting Monday.
“For me, it’s always about bringing art into life. Johnny Was shares that spirit, which made this collaboration so much fun,” said Josie Natori, founder of Natori.
“Josie Natori has inspired me for years — as a designer, leader and mentor who is always looking ahead. From our first collaborations in women’s ready-to-wear and intimate apparel to this new chapter with Johnny Was, working together with her [Natori] again is a special full-circle moment,” said Lisa Kazor, president of Johnny Was.
Kazor assumed her role at Johnny Was in December 2025, having worked as chief commercial officer and strategic adviser for the brand since April 2025. Earlier, she held roles at Bloomingdale’s, Tourneau/Bucherer, and Joor, and spent 25 years at Neiman Marcus Group, rising to senior vice president, general merchandise manager of women’s ready-to-wear, outerwear and intimates.
Oxford Industries acquired Johnny Was in September 2022 for $270 million. Johnny Was started in 1987.
Asked what brought the deal together, Natori told WWD, “First, I could not say no to Lisa Kazor, who is president. I have known and worked with Lisa for over 30 years at Neiman Marcus. Second, I loved the idea of trying something new. Our two brands share the same values of artistry and print. It was enticing to be in 70 new doors for holiday in a category that Nartori is an authority.”
Natori, which was founded in 1977 by Josie Natori, is a family-owned lifestyle brand known for its distinctive East-meets-West aesthetic. What began with lingerie and sleepwear has evolved into ready-to-wear, accessories, home and more.
Discussing the design process, Natori said, “It’s been really a fun process. They started a year ago going through our archives which was the basis of the prints as well as a capsule ‘couture’ collection of embroidered kimonos. She added that there are also “amazing embroidered caftans, all handcrafted in our factory on the Philippines.”
Kazor added, “This collaboration brought together deep friendship, respect and admiration, and I was thrilled to share that with my team and Josie’s. It was very personal from start to finish.”
She said that as the company evolves the Johnny Was brand, their embroidery and prints are what sets them apart. “Partnering with Natori gave our team the chance to immerse ourselves in art meets fashion, alongside a trusted mentor. The energy between our two teams was fabulous. We had so much cun choosing prints and playing with embroideries. And Josie is simply delightful. She makes you laugh, and that joy comes through in the collection,” Kazor said.
Kazor said her favorite pieces are the hand-embroidered ones. “The limited-edition dusters and caftans are superlative examples of the craft of both brands.” She also likes the pajamas, which are seasonless, and pointed to the embroidered hoodie and blankets as potential gifts.
“What makes this collaboration so special is how naturally the two brands complement each other,” said Christy Whitley, head of design at Johnny Was. “Natori has this incredible archive of prints, and we were able to bring our own personality through color and embroidery. The result feels feminine and a little unexpected, bringing that same sense of artistry into everyday moments at home with pieces that are both beautiful and comfortable.”
Designed to move between occasions, the collection embraces the growing versatility of innerwear as outerwear. Prices range from $160 to $2,400.