Shoonya by Finvasia appoints Basant Dhawan as CMO

Shoonya, the trading and investment platform of Finvasia Group, has appointed Basant Dhawan as its Chief Marketing Officer (CMO). He will lead the platform’s brand strategy, digital marketing and customer acquisition efforts.

Dhawan brings nearly 30 years of experience across financial services, news, sports broadcasting, OTT and telecommunications. At Shoonya, he will focus on expanding the platform’s reach beyond active traders to first time investors, with digital campaigns and customer education among the key priorities.

Before joining Shoonya, Dhawan served as Chief Operating Officer at Polymaxx Adhesives. He previously held the position of Group Chief Marketing Officer at Capri Global Capital, where he oversaw brand marketing, strategic communications, digital and social media across its lending and sports businesses.

Dhawan also served as CEO of English and Business News at Network18, overseeing CNN-News18, CNBC-TV18, CNBC Awaaz and CNBC Bazaar. At Disney Star, he was Senior Vice President and Head of Emerging Sports, where he worked on the launch and development of the Pro Kabaddi League, Indian Super League and Premier Badminton League. Earlier, he was General Manager, Media and Digital, at Vodafone India.

Shoonya plans to leverage his experience to expand its customer base and strengthen its marketing efforts. The company has also launched Upside, a market education platform that offers expert led courses for traders and investors.

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