On dating apps, how users build their profiles matters far more than where they work, data showed. Among male employees of Samsung Electronics (005930.KS), those who uploaded six profile photos received about seven times as much interest per person as those who posted just one.
Blitt, a dating app for office workers operated by Blind, released the findings on the 26th based on an analysis of usage data collected from January to September this year, covering about 300,000 registered Korean users. Launched in 2021, Blitt verifies users' employers and occupations. It has drawn 500,000 cumulative sign-ups, and as of January this year, users aged 30 to 34 made up 42% of the total, the largest share.
The analysis focused on whether responses differ by profile composition even among users with similar social backgrounds, such as employer and job function. The results showed that among men working at Samsung Electronics, those who posted multiple photos and wrote detailed self-introductions tended to draw more interest.
Male Samsung Electronics employees who uploaded six photos received about seven times as much interest per person as those who posted only one. Users who wrote self-introductions of 200 characters or more drew about six times more interest than those who left the section blank.
Blitt said the gap tied to how thoroughly users filled out their profiles was wider than the gap tied to employer or occupation. Showing multiple sides of oneself through photos and writing a detailed self-introduction mattered more in winning attention than simply displaying which company one works for, the company said.
Large performance bonuses, by contrast, did not translate into greater popularity. A comparison of the periods before and after Samsung Electronics and SK hynix (000660.KS) paid out performance bonuses early this year found no statistically significant change in the popularity of employees at either company. That suggests receiving a large bonus alone does not markedly boost a user's appeal on the app.
The data also identified peak matching hours. Match acceptances on Blitt were most frequent at 10 p.m. on Sundays. Sunday acceptances ran 1.2 times the daily average, while acceptances at 10 p.m. were twice the hourly average.
Behavior also diverged between men and women. Women spent more than twice as long as men reviewing profiles, but sent only about one-third as many match requests. Their acceptance rate for incoming requests, however, was about two-thirds, compared with roughly half for men.
In other words, women who spent more time reviewing profiles were relatively cautious about sending requests. Still, the data showed that outcomes hinged not only on how many requests users send but also on how often the other side accepts them.
In-app community activity was linked to matching results as well. Requests sent after viewing another user's posts or stories were accepted at more than three times the rate of requests sent through a standard profile. Users who answered the profile questions about personal values also drew more than twice as much interest as those who skipped them.