On October 24 and 25, Arena MRV hosted its first Rope Jump event, an adventure sport that involves jumping from a height while secured to ropes, giving the public an adrenaline-filled, thrilling experience at Galo’s home.
The initiative came about after Galo Doido’s jump in September, before the derby against Cruzeiro in the Copa do Brasil quarterfinals. The stunt generated a major buzz on social media and sparked public interest in sharing the same experience as the club’s black-and-white mascot.
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Following this response, Atlético’s Marketing and Business department brought the activity to the stadium through the Arena MRV Tour. The event was a success, with every slot booked and more than 100 jumps completed over the two days.
In addition to the activity, participants had the opportunity to capture the moment through videos filmed with GoPro cameras and drones, ensuring memorable footage of the experience.
Specialist operation
The operation was handled by Rope Trips, a company founded with the mission of taking Rope Jump to the highest level of innovation, excitement, and safety. Over its ten-year history, the company has carried out more than 45,000 jumps and established itself as a leader in the sport, becoming Brazil’s first company specializing in Rope Jump.
Success paves the way for another event
With strong demand and a positive response, Galo is considering holding another edition of the experience at Arena MRV. Details will be announced soon. To keep up with the latest news, those interested can follow the Arena MRV Tour’s official Instagram account, @tourarenamrv, and visit the club’s experiences website: experiencias.atletico.com.br.
Follow Galo on social media: @atletico
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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.